Why, you may ask?
Our prior focus was to deliver adaptive technology solutions mainly through institutions and facilities, such as health clinics, hospitals, and other organizations. Our new focus has shifted from businesses to the end user. With the help of our Quality of Life Experts, we have enhanced our process to improve the lives of individuals directly from our home office.
Our New Logo
The imagery in our new logo represents the energy one feels embarking on a new, more fulfilling phase of life. It invokes a sense of achievement, self-confidence, and “now I can do it” attitude. It conveys the excitement one experiences when they use our products and feel newly inspired and ready to conquer the world.
It’s meant to capture an ethos of pure joy. What we hear over and over again from our customers is that they have support and newfound independence when they utilize our solutions. To reach more people just like them who need our adaptive technology, we needed our branding to portray what our loyal fans were telling us.
You may notice a change in fonts, namely the use of Montserrat and Barlow. We have chosen these two fonts because they are crisp, clean, and easy to read. This creates a better customer experience throughout our website, downloads, and other materials.
Why the Color Blue?
The color blue is representative of those who enjoy our solutions, the way we provide them, and our company. How so? Blue symbolizes depth and stability. It is often associated with trust, loyalty, responsibility, wisdom, confidence, intelligence, faith, and truth. Blue is considered beneficial to the mind and body, as it produces a calming effect.
Blue is a giver, not a taker. It builds strong, trusting relationships. Blue is reliable—it represents the helper, the rescuer, and the friend. This color exhibits inner security and confidence. Blue is persistent. It is determined to succeed in whatever endeavors it pursues—essentially, this color embodies our customers. They persevere no matter what life throws at them.
What Is NOT Changing?
Your friendly team of Quality of Life Experts at Enable Me has not changed. We’re still here to deliver the same great solutions as we were before, and always will be. Operations remain uninterrupted, and there will be no change in your customer experience. We’re the same people with the same service.
Want to Learn More About These Exciting Changes?
We encourage you to reach out with any questions you may have. You can always get in touch with us if you’d like to learn more about all the wonderful ways we’re helping people lead more independent lives despite illness, injury, or aging struggles.
The Enable Me team